BRAND STRATEGIST AND WRITER
Amber Williams is a branding specialist, storyteller, and creative director with over 10 years of experience. A conceptual and strategic thinker, Amber directs the creation of several communications initiatives, with consideration to business goals and multidimensional stakeholder audiences. Amber’s cross-functional experience in multiple marketing disciplines, including public relations, social media, online reputation management, brand strategy and storytelling allows her to effectively lead new branding communications initiatives for TB&A clients. On a continual basis, Amber writes messaging concepts for project video scripts, newsletters, and other branded materials, provides artistic direction for collateral layouts, website design, and community engagement initiatives, and offers insights on tools and technology for digital integration. Amber is also an independent speaker/instructor to entrepreneurs nationwide on brand storytelling, reaching new consumer audiences, and effective communication. She holds a M.S. in integrated marketing communications from The Medill School at Northwestern University and a B.S. in psychology/pre-law from Florida A&M University. Her work and thought leadership on branding and communications has been featured in Forbes, Black Enterprise and The Washington Post.